The Effects on the Human Resource Employee and the Company Research Paper

The Effects on the Human Resource Employee and the Company - Research Paper Example The â€Å"catchment area† then becomes quite important. â€Å"The catchment area will be determined by the proximity of competitors, types of employees involved, their age and sex, and the provision of transport and housing (Pearson 83). There are other factors to consider in the type of employee as well. Is your company a small company? Will the employee need to interact with just a small number of other employees, or will the prospective employee need to interact within a large organization? Are the requirements of the job such that an individual will be required to work well alone, or will the person need to interact with others in a variety of ways? Is the employee going to be an executive, and if so what will be his/her duties and responsibilities? Other considerations might include, do we need a certain gender of the employee, or does the company wish to look for a minority to fill the position? All of these considerations and many more are questions to answer before be ginning the search for a new employee. Once the analyst has defined the employee characteristics needed to succeed at the position, defined his labour market and has a working knowledge of his catchment area the analyst can then take on the next step. That next step is to know of and understand, the number of different categories that an analyst must take into consideration. One of these categories is to know your competition. What are your competitors doing to lure good, long-term viable employees while ensuring that they will be retained by the company?

The Intellectual Challenge Essay Example for Free

The Intellectual Challenge Essay The intellectual challenge was equally unprecedented. From the beginning of the modern age, there were significant segments of the intellegentsia which did not content themselves with any of the newly fashioned apologies for Judaism. They accepted the ideals of the outside liberalism, nationalism, and, later, socialism not because they had supposedly originated in Judaism but because they had not. What made these values attractive was that they promised to fashion a new secular world which would transcend and destroy all aspects of medievalism. The assimilationists, those Jews who consciously strove to give up their own identity entirely in order to become undifferentiated individuals in the modern world, were thus truly messianic. The very completeness and unconditionality of their surrender to the dominant values of the majority were a program for the final solution of the Jewish question: let the Jew become like everybody else, yielding up his claim to chosenness and being relieved of his role as scapegoat. Let society run on its universal and immutable principles, rooted in reason and natural law, which know neither positive nor negative exceptions for the Jew. Above all, let him disappear from the center of the stage, his own and the worlds, to be one among many equally important small incidents in the history of mankind. This was a kind of messianism that could have arisen only out of the eighteenth-century Enlightenment, for it was fundamentally at variance with both the Jewish and the Christian concepts of such an age. Jew is equally important to the traditional Christian version of the end of days: he is not chosen but damned, but that is negative chosenness; he is doomed to wandering and suffering, because he once rejected Jesus, but the indispensable preamble to the Second Coming and the end of days is his conversion. It is beyond doubt that the long-standing Christian desire to convert the Jews was a significant aspect of the climate of opinion toward the end of the eighteenth century which prepared the ground for their emancipation. Liberal Christians believed that this would be a short cut to the devoutly desired result. So the Abbe Gregoire, the leader of this school of thought in revolutionary France, argued in a famous essay written in 1787 and published two years later, as the delegates were gathering to the meeting of the Estates-General in Paris, that the granting of religious liberty to the Jews would be a great step forward in reforming and in converting them, for truth is most persuasive when it is gentle. Â   What is even more apparent is that many of the philosophies of the Enlightenment, despite the ethical universalism and the vague deism or atheism in religion with which they were consciously subverting Christianity, were most reluctant to part with old-fashioned anti-Semitism. In fear of censorship and the Bastille, they may, indeed, have had to shoot their arrows of ridicule at Moses instead of the Apostles, in order to conduct their war against the Church in Aesopian language; but there is an edge and a nastiness to Voltaires comments on the Jews, an insistence that it is hardly conceivable that even reason can reform them, which sets one of the patterns for modern anti-Semitism: to uphold a universal and secular ideal e. g. , liberalism, nationalism, or socialism but to exclude the Jews from its purview and effect. Nonetheless, at its most ideologically consistent, the Enlightenment proposed full acceptance of the Jew in the new society of which it dreamed. His faults which even pro-Jewish writers like Dohm, Mirabeau, and Gregoire waxed eloquent in describing were, they maintained, not innate but caused by his unfortunate estate, and his claims to chosenness could be disregarded as a psychological defense the Jew found it necessary to cultivate to relieve the misery of his enslavement. All this would disappear, transmuted into good civisme even among this, the most difficult group to usher into the life of the modern world, once all of society is reformed. It is therefore true, as Nordau once observed that the Emancipation came to the Jews not out of humanitarian fervor, not as a reconciliation of age-old conflicts, but for the sake of the abstractions, reason and natural law. But the Jewish enthusiasts of assimilation chose to overlook that the Emancipation was not essentially conceived out of tender regard for the Jews: they preferred to accept it with passion as the totally messianic era that it purported to be.

Education and Racial Inequality: Analysis of Crash

Education and Racial Inequality: Analysis of Crash EDUCATION AND RACIAL (IN)-EQUALITY Albert Einstein, a German-born theoretical physicist, once stated that â€Å"small is the number of people who see with their eyes and think with their minds.†[1] People tend to scrutinize the external world with their internal prejudice, observing people under their own presumptions about race; the majority of people tend to also think with their eyes, as claimed by Einstein above, and assume that a person’s insides correspond with how they look on the outside. One stops doing so when one has an experience that contradicts one’s presumptions and stereotypes. Prejudice leads to stereotypical attitudes and behaviors in people. However, when those stereotypes are disproved by experiences, individuals are forced to re-evaluate their prejudicial attitudes. Therefore, prejudicial attitudes can be overcome when people are forced to juxtapose a reality that disproves their stereotypical attitudes. Many examples of such instances are exhibited in the movie Crash, directe d by Paul Haggis. Prejudicial beliefs lead people to stereotype others based on their race. Vincent Parrillo defines cognitive level of prejudice as an â€Å"encompass[ment of] a person’s beliefs and perceptions of a group a threating or nonthreatening, inferior or equal, seclusive or intrusive, impulse gratifying, acquisitive, or possessing other positive or negative characteristics† (Parrillo 505). Stereotyping is a form of cognitive level of prejudice as it is acquired through experience and impressions. Hence, stereotypes are external expressions of inner prejudices. In Crash, Jean Cabot and her husband is seen walking down a street in a wealthy neighborhood at night. Jean Cabot visibly holds on to her husband’s arm tighter while passing Anthony and Peter, who are of African descent. This action, caused by Jean’s presumption that the two black males were gangsters, is a clear epitome of prejudice on the cognitive level, as explained by Parrillo. Jean holds these beliefs as result of exposure to the media, and lack thereof to real people of racial minorities. Her lack of exposure to minorities comes from her predominantly white and wealthy residence and background. Nevertheless, this presumption of hers against people of certain color is fueled when the two black males hijack her vehicle. Her bigotry—and her expression of prejudice—is further illustrated in the subsequent scene, wherein she vehemently opposes the locksmith changing her locks due to her perception that the locksmith, a Hispanic man, has â€Å"prison† tattoos. She groundlessly worries that the locksmith will â€Å"sell [their] keys to one of his gang banger friends the moment he is outside of [their] door† (Crash). It can be easily inferred from the scene that although the locksmith—who is uninvolved in the couple’s affairs—has done no wrong, Jean’s false notion of who he is dictates her attitudes and opinions towards the Hispan ic man. According to Parrillo, Jean is using the locksmith as a scapegoat, as her prejudice reaches a level of emotional, action orientated and self-justified level. She considers acting maliciously towards the Hispanic man appropriate due to her criticism of his race as a whole: an act of self-justification. ­Ã‚ ­Ã‚ ­ In yet another scene, a clerk at a gun shop refuses service towards an old American citizen of Middle Eastern descent, as the clerk malevolently mocks the customer and lets it be known that he opposes anyone related to the Middle East, insinuating that Middle Easterners are terrorists who â€Å"fly 747† (Crash) and â€Å"incinerate† (Crash) civilians. Parrillo would describe this as an â€Å"action-orientated level of prejudice† (Parrillo 505). The clerk indisputably displays strong contempt against Middle Easterners, (or who he perceives to be Middle Easterners) stereotyping them to be harmful to the American society, and refusing to sell them ammunition. Unfortunately, due to this traumatic experience, Farhad develops a prejudice against fellow Americans of different descent, who he thinks are ought to â€Å"cheat† (Crash) him. Farhad’s newfound prejudice is depicted when he feels that the locksmith is cheating him by refusing to fix his door, despite having a valid reason to do so. In the case of Jean Cabot, we can see how one’s own prejudice can form stereotypes that direct one’s antagonistic behavior against an uninvolved third party. In the case of Farhad, we can see how an act of prejudice and hatred can reversely instigate a prejudice against the prejudicial party and any deemed associates, superfluously continuing the chain of intolerance. Racial stereotypes are oftentimes disproven by their victims, forcing the oppressor to reevaluate his or her own prejudgments. In the movie Crash, when Jean suffers an injury due to her fall, and her friend Carol is nowhere to be found, her housemaid Maria takes her to the emergency room. Maria, a Hispanic woman, shows great care and compassion towards Jean, disproving her stereotype. This leads Jean to abandon her earlier prejudices against different races. The movie further depicts the refutation stereotypes with the scene wherein Peter, a black male, is seen hitchhiking at nighttime. Officer Hanson, upon seeing Peter, offers him a ride in his personal vehicle. They converse awkwardly until Peter sees the St. Christopher statue on the car dashboard. Upon seeing the statue, Peter motions to show his own statue of St. Christopher to Officer Hanson. However, Officer Hanson’s prejudice makes him reason that a black male hitchhiking at this time of the night is up to no good. Hen ce, Hanson says, â€Å"Get your hands out of your pocket† (Crash). Peter does not catch his tone, and Hanson authoritatively orders Peter to â€Å"put [his] hands where [Hanson] can see them† (Crash). Consequently, Peter reaches for his St. Christopher statue while Officer Hanson reaches for his revolver and shoots Peter. Peter’s hand unfolds, showing the St. Christopher medal inside the palm. Hanson reacts with horror as he comes to realization that his stereotyping had been disproven and he had committed manslaughter without provocation. These scenes in the movie Crash show that the world must realize that there lies a soul, a heart and a human being under someone’s skin, no matter what color. When oppressors are forced to reevaluate their prejudices, as mentioned above, they are bound to make changes to their attitudes and behaviors. Jean’s prejudices against Hispanic people dissipates after the incident involving Maria’s care. Later, in the scene in which Maria brings tea to Jean, Jean suddenly embraces Maria, and does not let go. Jean shows affection by saying, â€Å"Do you want to hear something funny? You’re the best friend I’ve got† (Crash). Jean’s glistening eyes, and the melodious soundtrack playing in the background alludes to Jean’s redemption of her past wrongful ways. This sharply contrasts the earlier scene, in which Jean frowns, leers, and blatantly asks deriding and rhetorical questions such as â€Å"Is this clean or is this dirty?† (Crash) On killing Peter, Officer Hanson has a horrified expression on his face, as he sees Peter’s dead gaze. He pushes the body out of the car, gets out, and kneels slowly over the dead body in disbelief of what he has done. He realizes that Peter was not going to hold him hostage with a gun but instead was reaching for his St. Christopher statue. In both the cases, stereotypes were proven wrong and the holders of the stereotypes feel guilty once they were proven wrong. Before this incident, Hanson portrayed himself as an individual who did not believe in stereotypes; but after this incident, he finds out that his prejudice is more deeply rooted than his conscious egalitarian actions because of his socialization process. He is not alone put through this socialization process, all individuals with constant access to media are put through this process. Media holds a strong footings in dispersal of prejudice. The movie Crash, a form of media, also forces the audience to reevaluate their prejudices that they do not believe they possess, but subconsciously does. In the movie Crash, Anthony is assumed at first to be a heartless gangster who steals from the innocent for a quick buck. Nevertheless, in the scene wherein Anthony delivers his stolen vehicle to the owner of the chop shop, he refuses to sell the refugees found in the van to the owner of the chop shop, even though the sale of refugees would have brought him immense earnings. With this act, Anthony breaks down the barriers of his stereotype set upon him by the audience. Furthermore, he displays a random act of kindness by giving forty dollars to the refugees who were visibly in need. In the following scene, he sits in the van, introspects, and cannot refrain from smiling due to his altruism, which he had not previously exhibited in the slightest. The audience can infer from Anthony’s reaction that breaking one’s own neg ative stereotypes by acts of benevolence can have a heartwarming effect. The audience is made to feel like an oppressor for holding a stereotype against Anthony; when he disproves it, the audience is also made to reconsider their own stereotypes in reality. The movie brings the detriments of prejudice out into the open and makes one realize how it is a major societal illness. Through the movie Crash, the audience can learn that although prejudices exist and dominate the inner workings of society, it can also be shattered by positive interactions with the oppressors and the oppressed. Once they are broken, the once prejudiced party gets an opportunity to cleanse their minds of such presumptions, and see the world around them with a new light. Work Cited Crash. Dir. Paul Haggis. Perf. Sandra Bullock, Matt Dillon, Don Cheadle, Thandie Newton, Terrence Howard, Brendan Fraser, Ryan Phillippe, Jennifer Esposito, Christopher Brian Bridges, Michael Pena, Larenz Tate and Shaun Toub. Lionsgate, 2004. Film. Vincent N. Parrillo â€Å"Causes of Prejudice.† Rereading America: Cultural Contexts for Critical Thinking and Writing. Eds. Gary Colombo, Robert Cullen, Bonnie Lisle. Boston: Bedford/ St. Martin’s, 2013. 504-517. Print. 1 [1] â€Å"Quotations about Prejudice†, The Quote Garden: A Harvest of Quotations for Word Lovers. Web. 16 July. 2011

Struggling with Death in The Epic of Gilgamesh Essay -- Papers Gilgame

Struggling with Death in The Epic of Gilgamesh In the ?Epic of Gilgamesh,? Gilgamesh deals with an issue that nearly destroyed him. He sought after immortality so much that he put his own life on the edge. Centuries later, this quest unites our high tech, fast paced culture with the remote and different culture of Gilgamesh. Humanity has yet to find the secret of letting go of the idea of everlasting life. Many people today hold on to the topic of immortality because they find it so difficult to say goodbye to a loved one. Placing flowers on graves is a popular way to remember the deceased. Even years after the person has died, the family members and friends still go to the gravesite to reminisce. People find it difficult to accept the fact that they will never see someone again. They want to believe that the person is still there. Gilgamesh had the same problem. He made the journey looking for his friend. He couldn?t deal with the fact that Enkidu had died. He wanted him to live forever. Gilgamesh even went as far as almost sacrificing his life to find him...

Evangelism Vision: a Lifetime Change

Liberty Baptist Theological Seminary Evangelism Vision: A Lifetime Change A Paper Submitted to Dr. Harold D. Bryant In Partial Fulfillment Of the Requirements for the Course Contemporary Evangelism EVAN 565 By Michael McKelvey 19 August 2011 What is the first thing that pops into your head when you think of evangelism? That’s scary! Am I going to be rejected? It’s not my spiritual gift! This paper explains the Great Commission and its relationship to evangelism on the vision and challenge of what God is doing in my life in the area of evangelism. It also looks at how I think of evangelism, gives explanation of evangelism and challenges my rethinking on how evangelism could be done in a way to help me begin to share my faith in new and natural way. The Christian interpretation of the Great Commission to share God's Word through evangelism is defined outside the walls of the church and best understood by first discussing the nature of evangelism in Christianity. The writing of Dr. David Earley and Dr. David Wheeler, Dr. Jerry Pipes and Victor Lee, Richard Leach, William Fay, and the videos from Dr. David Wheeler have helped my fears of evangelism. This semester I have learned and developed new perceptions and challenges about evangelism which has challenged my way of thinking. The way I think centers around three aspects of Christian witness: Physical Service, Spiritual Conversation, and Intellectual Conversation. The first aspect of evangelism can be characterized as physical includes things like: Social Justice, Acts of Service; feeding the hungry and clothing the poor—anything that embodies benevolence and/ or philanthropy. It is the physical service that we provide for people who have needs anywhere at any time. For example Dr. Wheeler says that â€Å"Ministry evangelism and servant evangelism . . . intentionally seek to meet people’s needs in order to open the doors for the gospel message. † This act of caring service will lead to a Spiritual conversation resulting in the Holy Spirit taking charge. The second aspect of evangelism deals with making spiritual conversation a priority. I think the gospel itself is expressed during this phase. I regularly look at my day and wonder about the conversations I might have with people. I look at my list of friends that I’m praying for and see if I’m being led to go have the next conversation with them. I’m at a stage of life where I don’t have enough contacts; therefore I’ll work at making some. Furthermore, following the Holy Spirits’ lead by verbally proclaiming the gospel and inviting the listener to respond is what we can call proclamation or declaration—it is the verbal expression of the gospel message. McRaney states that, â€Å"Ultimately, only God opens and prepares the heart to receive the gospel. It’s also the actual evangelism aspect. I list this second because it then leads into the third aspect. The third aspect of evangelism is intellectual conversation, where I must be able to possess and capable of utilizing Systematic Theology and Apologetic. Saying I use Systematic Theology or Apologetic technique is just a fancy way of organizing my thoughts on what I believe about God and why I am a Christian. Apologetics is how you answer questions concerning the faith that you have and explaining your reasons for holding them. At this point, the use of Fay’s â€Å"Share Jesus Without Fear† book will come in handy. But I have learned that ultimately we have to rely on the Holy Spirit—remember our role: we are responsible for contact, while God is responsible for conversion. However, part of that contact doesn’t necessarily involve being prepared to use the intellectual aspect of our Christian witness, but mainly relies on one’s testimony. Dr. Earley says, â€Å"Sharing your story makes evangelism personal and relational . . . because when people listen to you, instead of being a professional salesman, you are a satisfied customer. All three are important aspects of the Christian witness, but it is important to understand that, while demonstrating and explaining your faith contribute to the evangelistic process, only proclaiming the gospel is evangelism. As we know from Scripture, where there is not a vision, the people will perish. With this in mind, my personal vision as it relates to the integration of vangelism into every part of my life has become a great burden upon my heart. The vision that I hold not only for the coming days but more so as a way of life can be described utilizing the concentric circles of concern as outlined by Thompson. Describing the concentric circles Thompson states, â€Å"Many of us come to study evangelism to go from Circle one how to Circle seven to save our consciences because there are r uptured relationships encircles two through six that we prefer to skip over. † With this in mind, starts my vision for integrating evangelism into every part of my life. First is my relationship with Jesus Christ, second is my relationship to my wife and then to my children. Third, is to my brother and my sisters followed by my relatives and so on such as neighbors and associates, acquaintances, and person X. One of the most significant impact this class has had on my views on future ministry, evangelism, and multiplication, involvement in church planting as a teaching minister is my desire to answer the call of the Great Commission as I incorporate my teaching duties toward fulfilling the commandment. The Great Commission of making disciples of all nations has been a burden and vision shared by me. A prime component of my conversion experience and of the Lord bringing me to repentance was embracing the responsibility to be a doer of the word and not a hearer (or talker or knower) only. As I began to take small steps to align my life and walk with God’s word, great changes occurred in my method of ministering to the lost. Leach and Wheeler noted that ignoring the opportunities for ministry or have done things for others without having a servant spirit is a sin. So, how can I overcome this guilt of not aggressively sharing my faith? My hope is that by God’s grace, He will keep me sensitive to where He is at work. As I consider a church plant and having an â€Å"evangelism ministry† to my community I know my personal walk with the Lord Jesus is where it all begins. The kingdom of heaven begins first, in my own heart. My desire is to be consistent in prayer even when it feels like He doesn’t hear me. To read and study God’s word even when new and fresh insights are not coming. To resist temptation when passions are strong and no one (except God) is watching. To serve others when I am weak, tired, or out of energy. This is where evangelism to my community begins sharing the fruit of a changed life. In order to answer the call to evangelize, one must first understand what the Great Commission is. In the book â€Å"Evangelism is . . . † by Dave Early and David Wheeler, Earley explains the word commission as â€Å"a military term meaning an authoritative order, charge, or direction. † I have learned servant evangelism by creating a hunger to share my faith with others. Evangelism has gone from being a fear inducing concept to becoming the way I want to live in Christ: as walking testimony to Him and answering the call of the Great Commission with my words, my daily actions, my servicing others, and by disciplines others to answer the call to evangelize. Most Christians want to share the gospel, but never envision a future in ministry that involves evangelism multiplication or church planting as it relates to developing true disciples who passionately desire to multiply their witness. In the near future I hope to develop a workshop that focuses on how to build relational bridges to those with whom you want to share the gospel. Reading Dr. Leach and Dr. Wheeler’s â€Å"Minister To Others† enlighten me to the fact that, â€Å"No matter what your role is in ministering to someone-whether building a bridge, praying, meeting a need, relieving a burden, encouraging, or sharing the gospel-God is inviting the person into His kingdom through you. † To live a lifestyle of evangelism I must live â€Å"Incarnational† by reflecting my faith in the truths of the Bible through my attitudes and actions. According to Dr. Wheeler, â€Å"Incarnational† Apologetics is the representative public and private life style of a Christian that validates to the world the absolute truths of the Bible. Living an â€Å"Incarnational† life style is a problem with today’s church members who are reluctant to share their faith. This is another area where I admit to being guilty due my many church activities. Learning how to share Jesus without fear is accomplished by learning to be effective communicators in all that we say. For example, in â€Å"the Art of Personal Evangelism† William McRaney Jr. eminds us that, â€Å"our goal is to be effective communicators and clarifiers because people matter to God† William Fay’s â€Å"Share Jesus Without Fear† is one of the most impacting books I have ever read. Fay says that there are two types of people â€Å"Those who talk about the lost and those who talk to the lost. † Because of this course, I have lea rned how to spend time with family and understanding its importance has increased greatly because of this course. Dr. Pipes noted that, â€Å"88 percent of the children who grow up in our churches leave the church and never return. In other words, discipleship must begin within the home with parents spending time with and instilling Christian values in their children. Learning the importance of family in evangelism firmly believes that relationships and community are the essential qualities of the Christian life. More importantly, they are the characteristics of the will of God in our lives as Christians. As McRaney states in his book The Art of Personal Evangelism, â€Å"God’s call for restoration is not a call to live out the Christian faith in isolation. God desires to restore community and family among the redeemed. We have been made in the image of God and that includes the desire for relationships. As the Triune God, He is perfectly relational within himself yet He afforded us the ability to become part of that relationship through His son, Jesus Christ. Recognizing and developing a successful evangelism ministry to my community first starts with a healthy family life. God, in his divine wisdom, h as prearranged the perfect boot camp for future evangelists. It is called your family. I need abundant life in my home before I can offer abundant life to the community. You see, I have a daughter who is 28 and has not accepted Christ. As the aforementioned composite statement of the great commission by Pipes and Lee says, it â€Å"begins in our own home. † However, my endeavor is not only to realize this vision in my home, but also help the other households in our church to rise to the call. By multiplying Godly households that are full of life can and will change our communities. This class has been without a doubt the single most impacting class I have ever taken. One of the biggest changes thus far has been in the way I pray. Successful evangelism greatly depends on daily prayer. In addition, I have learned to pray for the guidance of the Holy Spirit to make me sensitive to opportunities to share the Good News. It requires me to live out the charge of the great Commission through servant evangelism, information apologetics, and incarnation apologetics. I have started carrying a pocket-sized New Testament with William Fay’s â€Å"Share Jesus Without Fear† model written in it everywhere I go. Now that I realize I can’t fail whenever I share my faith. I’m ready to take the step of obedience. By acknowledging the power of the Holy Spirit the individual has the confidence to witness. Jesus said, â€Å"When the Helper comes, whom I will send to you from the Father, that is the Spirit of truth who proceeds from the Father, He will testify about Me, and you will testify also because you have been with me from the beginning† (John 15:26-27 NASB). Right after he received the baptism of the Holy Spirit, Peter spoke a powerful message to the Jews. His empowerment by the Holy Spirit resulted in 3,000 getting saved in one day (cf. Acts 2:14-41). Later Peter filled with the Holy Spirit testified boldly to the rulers, elders and scribes of the Jewish nation (cf. Acts 4:5-12, 18-22). After Peter and John were threatened they prayed. These verses prove that Holy Spirit definitely equips us with power to witness. We will go as Christ went, teaching of repentance and forgiveness, baptizing those who trust in Christ by the name of the Father, Son, and Holy Spirit, and making disciples by teaching them to obey all that He commands. † Ministering to the non-believer through the power of the Holy Spirit prepares the hearts of unbelievers for the gospel. E. W. Kenyon states that â€Å"It is necessary that we understand how the Holy Spirit deals with an unsaved man, so that we can let Him work freely through us. The Holy Spirit today is making real to human hearts the work of the Son of God. The Spirit’s teachings and communications are not his own; they are Christ’s. The Holy Spirit’s ministry is to reveal to men what Jesus brought about by His death and resurrection. To show every man that Jesus became sin on man’s behalf so that they may become righteous. He also shows every man the tragedy of rejecting Christ’s substitution sacrifice. He further describes the Holy Spirit’s work in the following manner, â€Å"The Holy Spirit comes to impart the nature of God to the spirit of man in the new birth (John 3:3-8) and then fill the new creature (II Co. :17) with the fullness of God (Eph. 3:19). † As a result of studying evangelism this semester, I have learned the importance of following-up with newly saved believers. Jesus did say, â€Å"Go and make disciples of all nations, baptize them and teach them all that I have told you† (cf. Mat. 28:19-20). He did not say â€Å"Have them say a salvation prayer and they will be just fine. † Many in the evangelistic world are concerned about the â€Å"Back Door Syndrome. † This involves people coming to church and getting saved, but then they leave out the back door without any further or very little church involvement. Others are rightly concerned about people saying the prayer, but these people do not follow through with their commitment. Some church leaders have found ways to resolve this issue. But these solutions require the body to have vision and they normally involve establishing relationships which require considerable commitments of time. Mentoring, new believers groups, home meetings, life groups and special interest groups are some the methods that have been successfully implemented. New believers need to belong to a church where they will be encouraged in their new life with Christ. While at church the Holy Spirit assists in their maturing process by ministering to them through the five-fold ministry. It is through fully understanding the totality of the above (relationships, community, and evangelism), that my heart became burdened. I recall the questions asked by Dr. Adrian Rogers in one of his sermons on evangelism, â€Å"Are you loving people straight to hell? † It was at this time that I realized my personal failure in sharing the Good News. Nonetheless, there was still a great deal of fear within me when it came to the issue of personal evangelism. However, that fear was starting to change as I was introduced to the principle of servant evangelism. Oddly enough, I had been practicing the servant action but without the evangelism. Now it is time to combine the two for effective and practical servant evangelism. In conclusion, the Christian interpretation of the Great Commission to share God's Word through evangelism is defined outside the walls of the church and best understood by first discussing the nature of evangelism in Christianity. Building strong relational bridges based on trust and mutual respect will allow you to lovingly speak God’s truth into a person’s life without damaging the friendship. Relational evangelism begins by seeing people as Jesus does, spending time with them, having Christ-like attitudes, and learning to communicate so people understand. In the context of authentic Christian community everyday Christians experience the power of the Holy Spirit and bear fruit for the kingdom. As Dr. Adrian Rogers has said many times, â€Å"I am a nobody, telling everybody, of somebody that can save them. I believe that Saint Francis of Assisi put it best, â€Å"Preach the Gospel at all times and when necessary use words. † Bibliography Earley, Dave and David Wheeler. Evangelism Is†¦ How to Share Jesus with Passion and Confidence. Nashville: B & H Academic, 2010. Fay, William. Share Jesus Without Fear. Nashville, TN: B&H, 1999. www. derrick-martin. com. A Personal Look at Evangelis m. Kenyon, Edward. The Bible in Light of Our Redemption-Basic Bible Course Lynnwood, Washington: 1999. McRaney, William. The Art of Personal Evangelism. Nashville: B & H Academic, 2003. Pipes, Jerry and Victor Lee. Family to Family, Families Making a Difference. Lawrenceville, GA: Jerry Pipes, 1999. Thompson, W. Oscar, and Carolyn Thompson Ritzmann. Concentric Circles of Concern: Seven Stages for Making Disciples. Nashville: Broadman & Holman, 1999. Wheeler, David and Richard Leach. Growing Disciples Series: Minister to Others. Nashville, TN: Lifeway, 2009. Wheeler, Dr. David. Incarnational Apologetics. Liberty University, (Accessed May 10, 2011). ——————————————– [ 1 ]. Dave Earley and David Wheeler. Evangelism Is†¦: How to Share Jesus with Passion and Confidence (Nashville, TN: B&H Academic, 2010), 300. 2 ]. Will McRaney Jr. , The Art of Personal Evangelism (Nashville, TN: B&H Group, 2003), 215. [ 3 ]. bid,. 248. [ 4 ]. Oscar Thompson, â€Å"Concentric Circles of Concern† (Nashville, TN: B & H 1999), 20. [ 5 ]. Richard Leach and David A. Wheeler, Growing Disciples Series: Minist er to Others (Nashville, TN: Lifeway, 2009), 57. [ 6 ]. bid. , 75. [ 7 ]. Earley and Wheeler, Evangelism Is†¦ How to Share Jesus with Passion and Confidence, 21. [ 8 ]. Leach and Wheeler, Minister to Others,73. [ 9 ]. Dr. David Wheeler, â€Å"Incarnational Apologetics† Liberty University (Accessed July 26, 2011), 1. 10 ]. McRaney Jr. , The Art of Personal Evangelism, 70. [ 11 ]. William Fay, Share Jesus Without Fear (Nashville, TN: B&H Publishing Group, 1999), 8. [ 12 ]. Jerry Pipes and Victor Lee. Family to Family, Families Making a Difference. (Lawrenceville, GA: 1999), 1. [ 13 ]. McRaney Jr. , The Art of Personal Evangelism 17. [ 14 ]. Pipes and Lee, Family to Family, 32. [ 15 ]. bid. [ 16 ]. Edward Kenyon, The Bible in Light of Our Redemption-Basic Bible Course (Lynnwood, Washington: 1999), 265. [ 17 ]. bid. [ 18 ]. bid. , 254. [ 19 ]. www. derrick-martin. com

Marketing Coursework on Cadbury Essays

Marketing Coursework on Cadbury Essays Marketing Coursework on Cadbury Essay Marketing Coursework on Cadbury Essay Essay Topic: The Birth Mark Cadbury is a successful company known for its chocolate bars. The market is very competitive and it is becoming more and more difficult to find new products that achieve long term success for the company. I have been given the job as sales and marketing director for Cadbury and I have to develop a new product for the company. Cadbury is a successful company well known for selling chocolate bars. Over the past 10 years Cadburys have produced a wide range of chocolate bars aimed at different target markets, which has had varied degrees of success, both in the uk and abroad. However the market is getting more competitive and it is becoming a lot harder to produce new products for long term success for the company. Cadburys Richard Tapper Cadbury moved to Birmingham from the West Country in the 1790s, his son John Cadbury owned the shop next door to his father and sold tea, coffee, hops, mustard and unlike most cocoa and drinking chocolate which he made himself using a mortar and pestle. Cocoa and drinking chocolate was established in the 1650s and had remained an luxury enjoyed by the high class of the English society. Johns customers were members of the richest families of Birmingham at the time, which could afford to pay for the cocoa. John Cadbury experimented with the cocoa using his mortar and pestle and produced a wide range of cocoa and chocolate drinks. Later on John added sugar and sold his products in a block which was added to hot water or milk. John Cadbury promoted and advertised his products until he rose to being one of the leading tradesman of Birmingham and helped his shop grow. Soon later he became one of the first cocoa and drinking chocolate manufacturers. Benjamin Cadbury the brother of John joined the company and they became the Cadbury brothers of Birmingham. A larger factory in the centre of Birmingham was bought. Taxes on cocoa were dropped which made chocolate available to a wider selection of people so the business boomed however the partnership ended and John retired living his sons, George and Richard to run the business and they became the second Cadbury brothers of Birmingham and were awarded their first Royal Warrant. The brothers discovered process for pressing the cocoa butter from the cocoa beans. This allowed the brothers to sell a new cocoa essence and all sorts of new types of eating chocolate which had never been made before. The business outgrew the bridge street factory so the brothers moved to a Greenfield site which later was called Bournville. The business carried on growing and the brothers started producing milk chocolate for eating which would not be of good quality now but at the time was a revolution and their was big competition with the Swiss and their fancy chocolate. Richard had a sudden death and George became the chairman, Richard and Georges sons became directors and Cadburys growth did not decline. By the 1900s all sorts of chocolate products were being made and Cadbury released their first and biggest selling brand Cadburys Dairy Milk. Cadburys today has factories all over the world and still maintains in being one of the biggest chocolate confectionary companies in the world. Cadbury Products Cadburys brand has a wide consumer base with all ages and types of people buying it. This means that Cadburys Dairy Milk was never really targeted at a specific market. This was because Cadburys Dairy Milk is an old product but its repretation from the past allows it continueing in being one of cadburys leading products. Fuse was launched in 1996 it is packed with lots of snacking ingredients and is aimed at those people whose fast moving lifestyles find them snacking. The target market is the 16 to 30 years the ones who are usually snacking. More than 250 different ingredients were tested in the making of this product. It took 5 years of planning to launch the fuse and cost 10 million pounds. It was mainly made to fill there gap in the developed market. When the fuse bar was launched it was a massive success and rose confectionary goods bought up within the year. Target Markets Most products produced today have aimed their products at a specific group of people like say a drill is targeted at a man who does some DIY or a sewing machine more at older women etc. This is easy enough but when you get further down to something less specific like confectionary goods each different brand but the same thing a chocolate bar still try and target different groups or into different groups for why they are bought. For example Cadbury roses is a product that is not bought for self indulgence or for snacking but more for a gift for someone else. However a regular Cadburys dairy milk would not be bought as a gift but to eat yourself or perhaps share with friends. These little groups are called market segments and these segments are usually where the products are aimed. Marketing Map I have decided to make a marketing map to see where most confectionary brands lie and in which category. These categorys are: * Snacking The chocolate bars you eat when you have no time for a meal or just to quench your hunger for a little while longer. * Gift The Chocolate selections you would buy someone as a gift like on valentines day or for their birthday etc. * Indulgence Something bought for your self-pleasure, maybe bought as a privilege. * Gutfil These are the chocolate bars you would buy to fill yourself up a little. Like you have no time for dinner so you buy a chocolate gutfil bar. * Sharing These are the chocolates you would buy and share out between your friends if you dont want to be selfish. * Casual Indulgence These are the brands, which like indulgence are a bit of a treat. Easy to eat and bought more frequently than indulgence brands. This is my finished result: I have decided that there is a gap in the casual indulgence and Sharing because of the lack of brands in these circles. Both have only 3 products in them however as I tend to buy more casual indulgence brands than sharing brands myself I think I will aim my brand at the casual indulgence section. Market Research Marketing is the identification, anticipation and satisfaction of customer needs and wants at a profit. To decide the best way to market a product first I need to carry out market research. The market research is based upon four factors, which are Price, Product, Promotion and Packaging.