Badedas Case Study Term Paper Example | Topics and Well Written Essays - 2500 words

Badedas Case Study - Term Paper Example Manetti and Roberts has held to the market lead despite its share declining slightly over the period. The major gains in market share have been taken by Uniliver’s Dove products with its overall market share rising steadily over the period. This implies that Badedas’s market has been lost to the competition from Unilever’s product. Market position in shower category Market value shares in shower category Badedas is has been the leading brand in the shower category of body care products in the entire period of the research. However, the market share has dropped marginally over the period to stand at 12.9% from 13.7%. The market share of the closest competitor, Colgate Palmolive, dropped marginally over the period. The biggest gainer in the shower category was BDF Nivea which gained a formidable 2.5% over the period under consideration. Market share in the bath category Badedas was the lowest performer among the top four brands in this category. The market shares f or Badedas in this category reduced steadily to stand at 2.6% from a high of 3.6%. Badedas was far behind the market leader at the end of the period by almost 7%. Also, Badedas’s products in this category were far behind even in comparison to the closest competitor in terms of market share. ... This trend is not satisfying since it implies that Badedas may eventually be ousted from the top four brands in the body care products market. Hence, it is imperative that Sara Lee should lay down strategies to ensure that they reverse the downward trend and extend their market leadership in the shower products category. Most convenient positioning of the brand The Badedas brand should be positioned as a premier practical product for showers among the adult demographic. This is informed by the analysis of the cluster composition of the market needs in the body care products. Essentially, the competence of the product as assessed against the cluster composition of needs of the market give a clear pointer of the best marketing positioning of Badedas. According to the research, the Badedas product has the best score in cluster five which highlights the elements of recognizability and sensations. The product had high ratings in terms of being masculine and dynamic. This implies that the product can easily appeal to the young people who are active and full of energy. The product is also highly suitable for people who are interested in aesthetics and fashion elegance. This again points towards the young people as the best target for the product. The youth are interested the attractiveness of the packaging and the illusion of class in a product. Also, the product gives nice sensations with its long lasting perfume and its modern packaging. The Badedas product also has the element of freshness. This fresh appeal coupled with its practical and concrete nature makes the product a logical purchase for the youth. The package is trendy and gives an idea of luxuriousness. These elements are very attractive to the youth. According to the research, the youth form the largest

Financial Accounting. Relevance and Reliability Dissertation

Financial Accounting. Relevance and Reliability - Dissertation Example Financial information of any company is presented in financial statements. Financial statements are the main components of company’s annual report. These statements need to have fairly representation of the financial details which is responsible for the decision making process of the investors, suppliers, creditors etc. relevance and reliability are two most important characteristics of financial statements of any organizations. These two factors determine the quality of financial statements. The main purpose of the financial reporting is to provide fairly valued and audited financial details of company for its stakeholders. According to these settlements the actual; worth, performance, profitability, growth rate etc are determined. So, a financial statements needs to be relevant to the valuable decision making requirements of the users. Depending on financial statements, millions are invested to companies by the investor daily. So, relevance and reliability of financial state ments are very essential to the users of financial statements. Purpose of the financial reporting There are two broad purpose of financial reporting, external and internal. External purpose includes the investment decision making by the shareholders and potential new investors of a company, credit rating analysis of company by the credit rating agencies and also by the creditors like banks and other financial institutions, suppliers, government and regulatory bodies like taxation department of government. Internal purpose of financial reporting is to make a standardized record of the financial activities by a company so that it can evaluate its performance at the end of a quarter or a financial year. From the evaluation of the financial statements the companies make decision and develop strategies or change strategies and activities for the next quarter or the next financial year. Financial reporting provides information to the investors, creditors, suppliers so that they can assess the timing, amount and uncertainty of a business entity’s performance in terms of future cash inflow and cash outflow. The elements in financial statements are very important to analysis the ability to generate net cash inflow by a business. This is one of the important characteristics of a business which directly influence the return on the investment of the existing investors of a business and it is also the key important factor to the potential investors by which they are generally influenced to invest in company. Financial reporting is the important part of the valid contract between a stakeholder and an organization. The stakeholder may be any individual or other institutions who are directly or indirectly related to a business entity. A financial report must needs to accomplish some key important factors or characteristics of a business. The main factor is the business is making profit and loss and the amount of profit or loss. Secondly, how much assets the company has to cover its liability and the quality of the assets the company. Third, financial statements provide information about the source of the capital that the business use and efficiency of the business in terms of effective use of the capital so that it can generate substantial return of capital used. Net cash flow of a business is directly influence the return for the investors of a business so it is another important factor of a business which financial stateme